Privacy Policy

Last updated: 24 January 2026

Slow Lane Cycling (“we”, “us”, or “our”) operates the website https://slowlanecycling.co.uk.

Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your information when you use this website.

1. Information We Collect

We may collect and process the following types of information:

Personal Information

You may voluntarily provide personal information when you:

  • Sign up to our email list
  • Fill in a contact form
  • Download a resource
  • Contact us directly

This may include:

  • Name
  • Email address
  • Any information you include in your message

Usage Data

We automatically collect limited information about how visitors use the site, including:

  • Pages visited
  • Time spent on pages
  • Device type and browser
  • General location (country/region)

This data is collected via Google Analytics and does not personally identify you.

2. Cookies

We use cookies to:

  • Understand how visitors use the website
  • Improve site performance and content
  • Track affiliate referrals
  • Enable analytics and embedded content

A cookie banner is used to allow you to accept, reject, or manage cookies when you first visit the site.

You can also control cookies through your browser settings.

3. Affiliate Links

Slow Lane Cycling uses affiliate links, including but not limited to:

  • Amazon
  • Sigma Sports
  • AvantLink partner brands

This means we may earn a small commission if you click a link and make a purchase — at no extra cost to you.

Affiliate partners may use cookies to track referrals. These cookies are managed by the affiliate networks, not by us.

4. Email Marketing

If you choose to join our mailing list:

  • Your email address is stored securely using Klaviyo
  • You will only receive emails related to cycling content, resources, or updates
  • You can unsubscribe at any time using the link in any email

We never sell or share your email address with third parties for marketing purposes.

5. Contact Forms

When you submit a form via WPForms, we collect the information you provide so we can respond to your enquiry.

Form submissions are:

  • Not shared with third parties
  • Only kept as long as necessary to respond

6. Embedded Content & Social Media

Pages on this site may include embedded content (e.g. YouTube videos, Instagram posts, TikTok content).

Embedded content from other websites behaves in the same way as if you visited those websites directly and may collect data about you, use cookies, or track interaction.

7. How We Use Your Information

We use collected information to:

  • Operate and maintain the website
  • Improve content and user experience
  • Respond to enquiries
  • Send emails to subscribers (with consent)
  • Monitor site performance and traffic

8. Legal Basis for Processing (UK/EU GDPR)

We process personal data based on:

  • Consent (e.g. email sign-ups, cookies)
  • Legitimate interests (e.g. website analytics, site improvement)
  • Legal obligations where applicable

9. Data Protection & Security

We take reasonable steps to protect your information but cannot guarantee absolute security due to the nature of the internet.

Access to personal data is limited and handled responsibly.

10. Your Data Rights

If you are in the UK or EU, you have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion
  • Withdraw consent at any time
  • Lodge a complaint with a data protection authority

You can exercise these rights by contacting us.

11. Third-Party Privacy Policies

Slow Lane Cycling’s Privacy Policy does not apply to other websites. We encourage you to review the privacy policies of any third-party services you interact with via our site.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

13. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, you can contact us via the website contact form.