Privacy Policy

Last updated: July 2026

1. Who We Are

This Privacy Policy explains how Slow Lane Cycling (“we”, “our”, or “us”) collects, uses and protects your personal information when you visit https://slowlanecycling.co.uk.

For the purposes of the UK General Data Protection Regulation (UK GDPR), Daniel Curran, trading as DGCW Trading, operates the Slow Lane Cycling website and is the data controller responsible for the personal information collected through this website.

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, you can contact us at:

Email: [email protected]

Website: https://slowlanecycling.co.uk

2. What Information We Collect

Depending on how you use our website, we may collect the following information.

Information You Provide Voluntarily

You may choose to provide personal information when you:

• Subscribe to our newsletter.
• Complete a contact form.
• Download a free guide, eBook or other resource.
• Contact us directly.

This information may include:

• Your name.
• Your email address.
• Any information you choose to include in your message.

Information Collected Automatically

When you visit our website, we may automatically collect technical information including:

• IP address.
• Browser type and version.
• Operating system.
• Device type.
• Pages viewed.
• Date and time of your visit.
• Referring website.
• Approximate geographic location (country or region).
• Cookie identifiers and similar technologies.

This information helps us understand how visitors use the website, improve its performance and maintain its security.

3. How We Use Your Information

We use the information we collect to:

• Operate and maintain the website.
• Improve our content and user experience.
• Respond to enquiries.
• Provide downloadable resources.
• Send newsletters where you have given your consent.
• Monitor website performance.
• Detect spam, fraud and security issues.
• Comply with legal obligations.

We do not sell your personal information.

4. Our Legal Basis for Processing

Under UK GDPR, we rely on one or more of the following lawful bases.

Consent

We rely on your consent when:

• Sending marketing emails.
• Placing non-essential cookies.
• Delivering newsletters and downloadable resources.

You may withdraw your consent at any time by unsubscribing from our emails or changing your cookie preferences.

Legitimate Interests

We process certain information where necessary for our legitimate interests, including:

• Improving website performance.
• Maintaining website security.
• Responding to enquiries.
• Preventing abuse, fraud and spam.
• Understanding how visitors use our website.

Legal Obligation

Where required, we may process personal information to comply with legal or regulatory obligations.

5. Email Marketing

If you subscribe to our newsletter or request one of our free downloadable resources, such as an eBook, your information is securely stored using Klaviyo.

We use a double opt-in process. After entering your email address, you will receive a confirmation email asking you to verify your subscription before you are added to our mailing list. This helps protect your privacy and ensures that nobody can subscribe using your email address without your permission.

Once subscribed, we may send you cycling-related content, commuting advice, product recommendations, website updates and occasional promotional emails.

Every marketing email contains an unsubscribe link, and you may unsubscribe at any time.

Your personal information will never be sold or rented to third parties for marketing purposes.

6. Contact Forms

When you contact us using a form on our website, we collect the information you provide so that we can respond to your enquiry.

Contact form submissions are processed using WPForms and are securely stored within our WordPress website for record-keeping and customer service purposes.

Unless you separately subscribe to our newsletter, we will not use your enquiry to send marketing emails.

7. Cookies

We use cookies and similar technologies to:

• Ensure the website functions correctly.
• Remember your cookie preferences.
• Analyse website traffic.
• Improve website performance.
• Measure the effectiveness of our content.
• Support affiliate tracking where applicable.
• Deliver embedded content from third-party services.

When you first visit the website, you will be asked whether you wish to accept non-essential cookies.

You can change your cookie preferences at any time through our cookie settings or by adjusting your browser settings.

Further information is available in our Cookie Policy.

8. Affiliate Links

Some pages on Slow Lane Cycling contain affiliate links.

If you purchase products through these links, we may receive a commission at no additional cost to you.

We participate in one or more affiliate marketing programmes, which may include:

• Amazon Associates
• AvantLink
• Sigma Sports
• Other carefully selected retail partners from time to time

Affiliate providers may place cookies on your device to identify qualifying purchases. These cookies are managed by the relevant affiliate network in accordance with their own privacy policies.

As an Amazon Associate, Slow Lane Cycling earns from qualifying purchases.

9. Embedded Content

Articles and pages on this website may include embedded content from third-party websites including, but not limited to:

• YouTube
• Instagram
• TikTok
• Google Maps

Embedded content behaves exactly as if you had visited those websites directly.

These providers may collect information about you, use cookies and monitor your interaction with their content in accordance with their own privacy policies.

10. Third-Party Services

To operate our website, we use trusted third-party service providers.

*Google Tag Manager is referenced for future implementation. If enabled, it may be used to deploy analytics, advertising and marketing tags more efficiently.

11. Google reCAPTCHA

We may use Google reCAPTCHA on selected forms to help protect our website against spam and automated abuse.

If enabled, reCAPTCHA analyses information such as your IP address, browser information and interactions with the website to determine whether a visitor is a human user.

Google’s Privacy Policy and Terms of Service apply to this processing.

12. Future Advertising

Slow Lane Cycling does not currently display third-party advertising.

If advertising services such as Google AdSense are introduced in the future, advertising partners may use cookies and similar technologies to display personalised or non-personalised advertisements in accordance with applicable privacy laws.

Any significant changes to our data processing activities will be reflected by updating this Privacy Policy.

13. International Transfers

Some of the service providers we use may process personal information outside the United Kingdom.

Where this occurs, appropriate safeguards are used to ensure your information receives an adequate level of protection in accordance with UK data protection legislation.

14. Data Retention

We only retain personal information for as long as necessary.

Typical retention periods include:

Where we are legally required to retain information for longer, we will do so.

15. Security

We take appropriate technical and organisational measures to protect your personal information.

These measures include:

• SSL encryption.
• Secure hosting through IONOS.
• Cloudflare security and performance services.
• Regular software updates.
• Restricted administrative access.
• Security monitoring.

Although we take reasonable precautions, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

16. Your Rights

If you are located in the United Kingdom or European Economic Area, you have the right to:

• Request access to your personal information.
• Request correction of inaccurate information.
• Request deletion of your personal information.
• Request restriction of processing.
• Object to processing based on legitimate interests.
• Request a copy of your information in a portable format.
• Withdraw your consent at any time where processing relies upon consent.

To exercise any of these rights, please contact us at [email protected].

17. Complaints

If you have concerns about how we have handled your personal information, we would appreciate the opportunity to address them first.

If you remain unhappy, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent authority responsible for upholding information rights.

18. Children’s Privacy

Slow Lane Cycling is intended for a general audience and is not specifically directed towards children under the age of 13.

We do not knowingly collect personal information from children.

Comments are disabled across the website, and visitors cannot create public user accounts.

19. Automated Decision-Making and Artificial Intelligence

We do not use your personal information for automated decision-making or profiling that produces legal or similarly significant effects.

We also do not use personal information submitted through this website to train artificial intelligence models.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, the services we use or applicable legal requirements.

The latest version will always be published on this page together with the date it was last updated.

Version History